Press Release: Australian Business embraces multi cultural technology first

Where http://www.melbournescheapestcars.com.au

Melbourne has long been known as the multicultural melting pot of Australia. But ask yourself this question. How many businesses actively and effectively market across this multicultural spectrum? Well one retail automotive business has found a new and innovative way of communicating to Australia online not as it was but as it is, Melbourne’s Cheapest Cars.

A online first that will no doubt herald in a new beginning in online automotive sales.
One of Melbourne’s largest used cars melbourne dealers in conjunction with web development company Webtron( to learn more visit  web design melbourne) view web design  today launched Australia’s first interactive multi lingual automotive website. The website features 12 different multi-lingual video and audio introductions featuring actual staff members.

 

Melbourne’s Cheapest Cars identified a large number of its sales were to people where English was a second language. Owner of Melbourne’s Cheapest Cars Eddie Abelnica also observed some of his best sales people were speaking in their native tongues to fellow customers. The results from these one on one exchanges led to a much higher percentage of sales per contact. Thereby providing the foundation for this bold and innovative website development.

By adding new online elements it is hoped to make the buying of vehicles online easier and more accessible to all Australians.

Owner of Melbourne’s Cheapest Cars Eddie Abelnica
“To have Australia first interactive multi lingual Automotive website is a big technological step towards offering the buyers the opportunity to better understand our value proposition that might otherwise be out of reach. It offers an electronic evolution to automotive websites, in an industry that has accepted the advances of web marketing in the past decade. It is a very exciting industry development. And the interest from the public is very encouraging”

Website visitors are able to interactively click on one of a 12 flags to hear a value video and audio proposition in one of 12 different languages. All of the 12 languages are actual sales people working for Melbourne’s Cheapest Cars.

For the web geeks.
Technologies used PHP, CSS, HTML, Flash, MySQL, Java