Goodbye Yellow Pages - Hello Online
- By Jenny Peterson
- Published 02/16/2011
Goodbye Yellow Pages - Hello Online
Just last week my streets 2011 Yellow Pages were delivered and I noticed an interesting changed attitude toward this once popular publication. Once upon a time every house hold had a Yellow Pages and 'let their fingers do the walking'.
Today Yellow Pages rarely makes it inside the home. Rather it is left to rot where it was delivered, until some kind sole moves it to the recycle bin.
What is amazing is some
We know the online ROI is measurable, instant and highly effective because many well known companies pay Webtron to achieve results driven outcomes online. And think of it this way, online is here to stay in a big way.The majority of the Australian population recently voted to go with a government that is spending billions of dollars implementing the NBN.
Go Figure!
Just last week my streets 2011 Yellow Pages were delivered and I noticed an interesting changed attitude toward this once popular publication. Once upon a time every house hold had a Yellow Pages and 'let their fingers do the walking'.

Today Yellow Pages rarely makes it inside the home. Rather it is left to rot where it was delivered, until some kind sole moves it to the recycle bin.
What is amazing is some
businesses still pay $1.000's for ads in Yellow Pages- rather than investing and reinvesting online. They miss the huge opportunities and sales funnels created by improved websites, splash pages, multiple domains, e-commerece , SEO,social media, video & web marketing.
We know the online ROI is measurable, instant and highly effective because many well known companies pay Webtron to achieve results driven outcomes online. And think of it this way, online is here to stay in a big way.The majority of the Australian population recently voted to go with a government that is spending billions of dollars implementing the NBN.
Go Figure!
About the author Jenny Peterson
Area's of interest
- Corporate Communications Manager- Melbourne
- Corporate Web Design Melbourne
- Webcast, Webinar & Live Streaming
- Internet Video Production

