Online Shopping Part 2 - how to do it!
- By Alex Hill
- Published 09/3/2011
Online Shopping Part 2
How can the retailers fight back?
We have just seen the first signs in the business sections of the papers. Retailers are re-thinking the value of Shopping Mall, centre or strip in terms of real estate value and rents. The massive retail landlords like Westfields are getting kickbacks from retail tenants about excessive rent increases. Tenants are wondering how do they justify big rents and diminishing traffic? Many are thinking is their a better way to do this?
Could it be one day Westfield shopping centres have vacant stores?
Or do we see prime shopping centre rents fall?
Interesting times. Although it is also interesting to note specialist stores like ironically the Apple store who have recently started to take up tenancy in shopping centres are completely full of customers yet almost every other store nearby is empty.
Online stores should show an upward trend month on month.
Once online retailers have a good 'easy to navigate' online store
And it's not hard you just have to be smart. Smart and prepared to make that jump. Once you have made this jump their will be no turning back. Every dollar you invest expect to see $10 back, then $100 back. Feel your way around in the dark. See what-works in your online marketplace. More importantly stake your claim for prime online real estate in your marketplace.
The ROI for any retailer could be the best you ever see.
How can the retailers fight back?
We have just seen the first signs in the business sections of the papers. Retailers are re-thinking the value of Shopping Mall, centre or strip in terms of real estate value and rents. The massive retail landlords like Westfields are getting kickbacks from retail tenants about excessive rent increases. Tenants are wondering how do they justify big rents and diminishing traffic? Many are thinking is their a better way to do this?
Could it be one day Westfield shopping centres have vacant stores?
Or do we see prime shopping centre rents fall?
Interesting times. Although it is also interesting to note specialist stores like ironically the Apple store who have recently started to take up tenancy in shopping centres are completely full of customers yet almost every other store nearby is empty.
Online stores should show an upward trend month on month.
Once online retailers have a good 'easy to navigate' online store
the good news is the upkeep costs are not alot. Sure you need to keep intensifying your marketing efforts and investments but it can be great way to earn money. A fantastic way to sell your goods and services 24/7.
And it's not hard you just have to be smart. Smart and prepared to make that jump. Once you have made this jump their will be no turning back. Every dollar you invest expect to see $10 back, then $100 back. Feel your way around in the dark. See what-works in your online marketplace. More importantly stake your claim for prime online real estate in your marketplace.
The ROI for any retailer could be the best you ever see.
- Take control and invest in your brand equity online.
- Deal with your clients directly online.
- Offer a turnkey online sales solution.
- Embrace social networking.
- Actively advertise your online presence using your traditional mediums.
- Invest and reinvest in online marketing
- Drive more business to your website and make it easy to do business online 24/7.
- Find out who your competitors are and what they are doing online. Don't be afraid to copy great ideas.
- Add fresh relevant content
- And make sure your company hooks up with a web development company that has proven track record in delivering results!
