Web 2.0 Quick Reference to Online Marketing - Case Study 2008-02
- By Pier Paolo Mucelli
- Published 01/27/2008
Pier Paolo Mucelli
I am the founder of eOffice. We are creating a new business culture, providing the technology and the surroundings to enable business executives to change the way they work. Our goal is to provide total flexibility and convenience for our customers, making it efficient and easy to do business in a fast-moving environment. I run a small and dedicated team, and I am currently looking to expand the concept to more locations – initially across the UK and then into major international cities.
I would like to share with you few online marketing tips. As a growing business owner, you now have the opportunity to promote your services and products to a larger audience, using the international reach of internet and the growing importance of web 2.0 (user generated content websites). These are utilities and channels not available only few years ago, and allowing smaller businesses to move faster and compete head to head with larger organizations. Things are moving fast, some websites were not even available only two years ago (Facebook). Few days ago, Microsoft launched a £40billion unsolicited bit for Yahoo! New sites and services will be launched at an even faster rate in the future.
See below some examples of digital marketing activity, using some of the most popular online tools availalble.
Videos (Youtube)
Launched Feb 2005, over 100 million downloads per day (bought by Google for $1.6billion in Oct 2006).
Case Study: http://www.youtube.com/eOfficeMedia
Social Networking Website (Facebook)
Launched Feb 2004, with now close to 100 million users (Microsoft invested $250m for 1.6% stake in Oct 2007).
It has recently launched target advertising, based on impressions or pay per click. Check out the groups functionalities and the newly launched Page utility.
Case Study, Groups: http://www.facebook.com/group.php?gid=2524331330
Case Study, Pages: http://www.facebook.com/pages/eOffice/9000281501
Pictures (Picasa)
Online software application for organizing and editing digital photos (now owned by Google).
Case Study: http://picasaweb.google.co.uk/eOfficeLibrary/EOfficeSoho
Business Networking Website (Linkedin)
Largest world business networking site, launched May 03, with around 18million registered users worldwide.
Case Study, Groups: https://www.linkedin.com/e/gis/553/6253CD3979DC/
Maps (Google)
Founded in 1998, Google is the largest search site and now diversified internet company, now the largest public listed company in the US.
I would be interested to hearing your views, suggestion and comments. Feel free to post them into our community sites and groups too. In the next update, I will include reference to Viadeo (business network site), eBay (online auction), Wikipedia (online encyclopaedia) and Web 3.0 Second Life (virtual reality).
