We have reached the tipping point – Australians now spend more time online than watching TV.

“Research” released by Nielsen Online shows an exodus last year of Australians from the TV to the PC – Australian IT 19/03/08

What is your business doing to reach this audience?

As web video pioneers Webtron consults to many companies on how to attract and ensure your online audience is engaged with interesting feature rich information. We produce quality broadcast video productions, website video, webcast, webinar, Flash, streaming, New Media/YouTube/MySpace and Vodcasts.

If you need to look up what some of these terms mean, it’s ok, we are here to help www.webtron.com.au

In this blog we will consider the impact of a webcast. Webtron receives many questions about Webcasting. A webcast can be an effective tool for driving communication and business, so we have compiled Webcast 101


What is a Webcast?

Similar to TV broadcast, a webcast uses streaming media technology to capture your events and distribute them across the web to unlimited numbers of listeners/viewers. It is highly effective, reliable and as Webtron professionally looks after your event ‘end to end’ it’s dead simple for the presenters and viewer.

A webcast is not the same as web conferencing?

Webcast is not be confused with Web conferencing. A webcast is not the same as web conferencing.

Webcast broadcasts an event to many, unlike a web conference which facilitates different users being part of the broadcast.

What is a Webinar?

Sometimes a webcast is referred to as a ‘Webinar’. This means the presenter of the webcast can take questions or coduct polls from the viewing audience thus allowing for dual way interactivity. These options are avaliable in all the Webtron webcast and webinar packages.

Is a Webcast Always Live?

No, a webcast may either be distributed live or recorded and made available by Webtron's 24/7 video on demand service.

What's Included in an 'end to end' Webcast?

  • Webtron does everything - production, film, broadcast, editing and hosting
  • Customised dedicated web pages for your events (including customised media console and company branding)
  • Provision of dedicated web video servers
  • Synchronised slides
  • Interactive Q&A component
  • Webcast feeds can be recorded and archived on dedicated video server for replay 24/7
  • De-brief pack (statistics showing audience figures & viewing trends)
  • Secure Login

What are the benefits?

  • Broadcast worldwide
  • Highly effective method of rapid professional communication
  • One message can be distributed to audience
  • Tailor for internal or external audience
  • Reduce travel time and costs
  • Reduce carbon emissions
  • Low-cost remote location available
  • Flexible time and venue
  • Podcast/Vodcast compatibility
  • Far less expensive than traditional TV broadcast
  • Easy reach target audience group
  • Simple ease of use
  • Can be replayed via video on demand 24/7 for a lasting message

Why a Webtron Webcast?

We use broadcast quality cameras, film and utilise up to 50 dedicated Video servers which means no risk to your business infrastructure.
Last year we successfully webcast an industry 1st which you may have read about?

Click here to read about Victoria’s 1st webcast real estate Auction

This year we have been active in many different industries Education, IT, Retail, Medical, HR, Financial Services and Manufacturing.

The question is not can your business benefit from enhanced internet communications? The question is can your business do without it?!

For an obligation free quote please contact us.