In today’s blog, I will explain some points that I touched on last week’s blog.

Customer analysis
Customer  analysis sometimes will be easy, while in other time may create  significant problems. The general question for customer analysis is:  who will purchase your goods or services or who will use the  information provided on the website? Sometime it is very easy to answer.

Identification  of your customers is the first step. Now you need to group them in  order to customize information for each group. To group people, a  demographic (age, sex or occupation) analysis is insufficient. You need  to think about their psychological status, life style, behaviours, key  decision process, and geographic. Several grouped people will make your  website easy to target each of them, instead countless individuals.

For  each of these customer groups, you need to analyses them independently,  identify each group’s requirement, perception, etc. Thereafter, you can  design your website according to each group’s preferences.

Competitor analysis
When  talking about competitor analysis, we must first define the scope of  competition. Each customer segment may face different competition in  the market. For example, the Parker pen is actually not only competing  in the pen industry, but competing in the gift industry. When customers  consider Parker pen as gift, they may perceive a portfolio as a  substitute. Therefore, correctly define your product/service  competition scope is the foundation stone of further analysis.

The  next step is to analyse point of competition. You may interested in how  your customer choose product/service, and how your competitors  satisfied them. You may need to start with consumer behaviour –  understand their decision process. By saying that, I must point out  that, in many circumstance, people don’t choose product/service  rationally; they usually do it by perception – like you purchase your  favourite shampoo. In these cases, your website’s appearance,  functionality, customer service will become important. Once you  understand at which point that the competition was going on, a  competitive strategy can be formed to leverage the effect of your  website. For example, if your website are selling painting arts – which  may competing on range of collection, you may consider strategy of  increasing offer range or authenticity service from 3rd  party, as additional service. Both strategy need to be further examined  to pass the test of cost justification, sustainable analysis, etc.

Webtron  is a professional service company that able to deliver your company a  comprehensive website strategy plan. Our satisfaction guaranteed  service will help your company better achieve your business goal.

For more information, please CONTACT STRATEGY MANAGER MR. CHEN FENG OR DIRECTOR MR. ALEX HILL.