Chapter 4 - Marketing your website - It's like fishing.
- By Chen Feng
- Published 09/23/2008
Chen Feng
Chen Feng is the Strategy Manager at Webtron.
Chen brings to Webtron corporate experience from China , management practice from Sydney and a first class MBA from the Melbourne Business School and leading US business school Duke University.
Chens detailed business and IT knowledge will be able to assist your company in the areas of Website/Digital,/Web 2.0 strategy and Web marketing.
Marketing your website could be your biggest challenge, yet also some of your most rewarding work. The internet is a global network. All websites are competing with each other for browsers traffic. Your website is just a click away from your competitors. Appealing content, useful information is no longer the most important factor to attract new customers. In contrast, by properly marketing your website in online / offline / new media channels will give you unprecedented traffic and repeat visitors.
At the end of the day all web marketing is about being found. By adding additional channels and targeted campaigns to your marketing mix you will stand a much better chance of being found. It’s like fishing. If you have one line in the ocean the maximum fish you can catch at any one time is one. If you have multiple lines in the ocean you stand a better chance of catching multiple fish at any one time. Online marketing and search is no different.
There are many ways to describe how you should market your website.
How much people “pay” you to visit your website?
You may think this idea is a little crazy – how people pay you to visit your website? Is it usually free? Yes, it is a money-free service in most circumstances. But the person/company invests time and energy to go to your website. Therefore, you need to make your website short and easy to navigate- even personalised to save their time and energy.
Promotion
Promotion of your website is the key activity in marketing your website. There are many ways to promote your website. Every method will have its own pros and cons. For example, Google is a great way to reach mass population – most of people will have Googling experience. However, if your company is targeted at high-end business customers, you may face the problem of too many low-end customers’ enquires that eats your precious business time. For that reason, you should carefully choose the promotion channels.
At Webtron, our professional web marketing consulting team has many years experience in internet industry. We offer personalized web marketing packages that suit your business and customers. We specialized in promotion of marketing channels:
- Internal and External corporate marketing and communication
- Google Organic Listing (SEO)
- Google AdWords / AdSense
- New Media/ Social Networking Channels (YouTube, MySpace, etc)
- Traditional Media Channel (Newspaper, Yellow Pages, etc.)
Product
Your product, which in most case is information, must be useful, and deliver its value to your customer/audience. For example, our website’s target audience is corporate; therefore, we express our product (which is purely information of services) in the way itself largely through video. Our fast loading, and user friendly video really appeals to many visitors and sets Webtron apart from the competition. Meaning we have achieved high traffic and user retentions. By using interesting interactive video, we let prospects experience the power of video and its application in business environment.
For your business you will have unique qualities, every ‘going concern’ business does. The more successful companies are not afraid to broadcast these qualities over and over.
The question you need to ask is does your business effectively communicate this to your audience? If you cannot answer ‘Yes’ 100%, then I suggest you contact Webtron the corporate web marketing professionals.
