Video in the U.S.
- By Chen Feng
- Published 12/21/2008
Chen Feng
Chen Feng is the Strategy Manager at Webtron.
Chen brings to Webtron corporate experience from China , management practice from Sydney and a first class MBA from the Melbourne Business School and leading US business school Duke University.
Chens detailed business and IT knowledge will be able to assist your company in the areas of Corporate Web Design, Digital, Live Webcasting & streaming , Web 2.0 strategy and Web marketing.
How video is applied in the U.S.
I recently visited US as an exchange student in Duke University. In past four months, I not only experienced one of the best business schools in the world, but also discovered how Internet can really help students and business people in daily life.
First, our school has an internet video system called Lectopia, which records every class and distributes it to students after class. This system greatly helps students because they may have a high probability missing a class due to job events or interview. They can review the whole class – with slides (!) synchronized from the computer screen. This system is also applied in distinguish speakers series, and available on iTunes for free downloading.
This system is a great application of the similar technology Webtron is offering: live recording and internet broadcasting. If your company has such event with many guests that can't attend, why not record and broadcast it over Internet? Keep your company's precious history and make it last forever! It also becomes a valuable future reference and business resource. A place where clients, investors and workers can learn more about what your company has done in the past . Meaning your company doesn't have to duplicate content, thus leading to a saving in time and money.
Second thing I've found is many US firms already introduced live audio or live webcasts and webinars as a major communication channel on their website, more than Australian corporates at this stage. Many companies periodically put their conference call on the website for investors to watch and listen what managers were doing. Halliburton (http://ir.halliburton.com/phoenix.zhtml?p=irol-eventDetails&c=67605&eventID=2012073) has a good example on their website which features an external facing webcast for clients and investors.
Webtron has done a great job for many Australian companies as the supplier of choice for Webcast and webinar technology. Companies that offer this service to clients and staff have a clear advantage in the corporate communications stakes. And as more investors are /will be online, having an online webcast is a low cost way to broadcast your company's message and image.
