In this rapid and ever changing economic climate it is more important than ever to ensure you are constantly strategizing and measuring the impact of your media spread for your business. Your split between all mediums is important to ensure maximum benefit based on investment. Any business planning a marketing mix focused almost solely on traditional media need to consider the following in 2009 or risk being left behind.

The Online arena has become increasingly more complicated, it is not enough anymore to just have a website out there somewhere. Below is a short list of questions you can ask of your business to ensure you are getting the most out of your Online marketing investment dollars to increase sales, traffic and revenues.

 There are billions of websites out there in cyberspace am I really visible with my website?
Who is my website visible to? Where do I rate on GOOGLE search? Am I on the first GOOGLE search page if not why not?

How much am I paying for SEO and SEM am I really getting a return is it working for me?
Are there more cost effective companies I can partner with to drive my online marketing investment dollars harder?

Is my business plugged into and visible on all the social networking websites with back links to my website? YOUTUBE MYSPACE etc



Can I access KPI’s and statistics for my website in order to analyze and improve website content which leads to more traffic and more time spent on my site?

Am I really strengthening my brand? Am I utilizing direct mail and other traditional media sources (newspapers, radio, tv ,yellow pages) to ensure my website/brand is in the market place? (this is very powerful if you are a start up selling product and have the available budget) 
 
A website is of organic nature therefore ever changing. Your business and you need to be able to grow and change with it, which must be reflected on your website which means you must be able to edit and add content to your website rapidly sometimes with a limited amount of resource.

These are just a few questions to get you started on measuring your business if you need to build on your current strategy. Contact Webtron