Effective Online Marketing spend needs to be:
- By Alex Hill
- Published 02/22/2009
Effective Online Marketing spend needs to be:
Treated as any other form of marketing communications mix with tangible measurable outcomes
Treated as any other form of marketing communications mix with tangible measurable outcomes
- Sales Promotion- Communication, Incentive, Invitation
- Drive customer acquisition
- Drive Measurable traffic
- Drive sales and revenue
- Take anadvantage over your competition
- Public Relations and Publicity
- Events and Experiences
- Direct Marketing
- Personal Selling
