Why Choose Instagram?
Instagram is a strong advertising force for businesses investing in social media. It has a much younger user demographic than Facebook, with 59% of users are between the ages of 18-29 according to Statista.
Businesses have found that the visual nature of Instagram can organically drive engagement and compliment particular products and services. Think photogenic and marketable products and services like clothes, food, models, cars, holidays, bikes and more recently, even houses.
Now business marketing teams around the world are uploading daily images and short video content to their company’s Instagram pages. As the popularity and commercialisation of Instagram continues to soar, paid marketing is starting to creep in. Just like it did in Facebook some years ago.
Since being bought by Facebook back in 2012 for $1 Billion, Instagram has sky rocketed with over 700 million monthly active users. With an almost 50% increase in users in the last year, Instagram is becoming more popular than ever.
Pin-point your customers based on what matters to them most
An important part of advertising is reaching the users that are most important to your business. Instagram allows you to do this with automated targeting. Based off a users location, interests, behaviours and demographics you can easily pinpoint the audience best suited to your business.
Like Facebook, marketers now can pinpoint users’ demographics. They can also target users location – because who wants to learn about a product in Brighton when you live on the other side of town in Ivanhoe?!
For example, a 40+ year old male living in Brighton may scroll have a sponsored post within their newsfeed showing a Brighton property currently listed within the property market. Now for this type of targeting to take place, a businessman working at a property company such as Jellis Craig or Buxton Real Estate would need to specifically target certain demographics living in the area.
Get used to this commercialisation and consider the opportunity this may present your business.
Facebook and Instagram ads were conveniently merged into the same system, making it simple to post to the two social media giants. Instagram ads tend to blend in more with the news feed as they look almost identical to normal posts. This is a great advantage as it is a lot less invasive on users.
To learn more please feel free to contact Webtron directly.