Online Marketing Presence Boosts Profits of Australian Companies

Published on August 21st, 2012

Online Marketing Presence and Online Technology Investment Boosts Profits of Australian Companies

Australian companies with internet based operations have shown stronger performance than their counterparts this reporting season.

Domino’s pizza and Webjet both reported large increases in their annual profit for the 2012 financial year to buck the retail and travel industry trends. These companies highlight how important a strong online marketing presence is to their continuing success and profitability.

They (Domino’s) are certainly ahead of the curve compared with a lot of retailers on how they cater to online demand.’ Mr Prendergast, Pengana Capital fund manager said. By 2015, the company is targeting internet orders to make up 80% of sales. [Australian Financial Review, 22 August 2012].

There is an increasing need for companies to develop an online marketing presence through branded company websites and social media. A website is like a virtual storefront. Consumers look increasingly to check, verify, and research the professionalism of companies before they engage with them. A great, business-centric and outcomes driven website will be paramount to the success of Australian businesses in 2012 and onwards. Any business without an online presence in the next few years will be missing out on a number of opportunities. 

Seize the opportunities now, and put your business ahead of the pack in the virtual marketplace. Contact us at Webtron to discuss how we can help your business today.

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