How to Use the Power of Video on Your Website
If you have not been using videos on your corporate website, you might be missing out on multiple fantastic promotional opportunities.
Using videos have a huge number of advantages, not least of all that it will improve your SEO by increasing your relevant content. Also, videos which are clever and entertaining are likely to be shared, which means that your business will be promoted by your viewers to all of their friends and family. Videos can also help you to explain a complicated concept in an entertaining way, demonstrate a product or tell your visitors about some exciting news.
Using video in your corporate website is not as hard as you think, as long as you keep these important tips in mind:
- When you are making your first video, keep it simple. Making a good video is harder than you think, so don’t try to be too ambitious with your first one until you get the hang of it. A simple video with one person talking in front of a simple background is a great place to start.
- Don’t make your videos too long. Your customers might be surfing their site on their coffee break and don’t have time to watch a film which is 10 minutes or longer. Keep videos on your website under 5 minutes max.
- Make it clear from the description and the beginning of the video exactly what the video will be about. Good topics for videos are “how to” demonstrations, interviews, virtual tours, film trailers or any other content which is difficult to display in written form.
- Do you have a specific action that you would like visitors to take after watching the video, such as subscribing to your YouTube channel or signing up for your mailing list? Make sure you provide this information asking them kindly to do so at the end of the video.
- Get people involved! Encourage your viewers to comment on the video by asking an engaging question which they can respond to.
- Consider if you have a video which starts automatically when a page loads. Some customers hate this! They might have their speakers turned up and be surfing the web in a quiet workplace or café, only to have your video come blaring through making everyone jump! Let your visitors click the “play” button when they are ready to watch the video.
These are just a few things to keep in mind if you plan on incorporating video into your corporate website.