The Rise of Banners

Published on January 12th, 2015

banner

Webtron Online Solutions’ rotating banner – a great example of the power of modern advertising.

We all know something of the humble website banner – it’s been around since the dawn of the internet era. This simple graphic that came in all shapes and sizes was once the bare bones of internet advertisement, and is still used widely on the Internet today. With their vivid imagery, bold and purposeful text, and oftentimes brilliant colours found on most website pages, banners have been dubbed ‘the pioneer of website advertisements.’ 

The first ever banner ad campaign was introduced to the internet by a company called ‘Prodigy,’ then owned by IBM and Sears. Prodigy used online advertising first to promote Sears products in the 1980s, and then other advertisers, including AOL, one of Prodigy’s direct competitors. However, Prodigy was unable to capitalise on any of its first mover advantage in online advertising.

The first clickable web ad (which later came to be known by the term “banner ad”) was sold by Global Network Navigator (GNN) in 1993 to Heller, Ehrman, White, & McAuliffe, a now defunct law firm with a Silicon Valley office. GNN was the first commercially supported web publication, and one of the very first commercial web sites ever.

From then on, smaller businesses began to emerge with the intention of marketing their businesses using the “new-world superpower” that was the internet. 

So what’s important about banners today?

In the past, banners were small advertisements, usually an animated image, that was placed in strategic locations across the website page. These images were often considered very annoying by users, so many web browsers and independent applications sought to have them blocked, or the option available to do so. With the rise of Responsive Web Design, however, banners have evolved with it.

banner-ads

Banner ads as measured by pixels. Source

These days, however, banners are often located at the top of websites, and are used for a variety of purposes. Whether it be advertising a product, a website, or an affiliate, banners have many purposes, and are often presented in the form of a “slider.” Slider’s a group of images that are defined by the smooth sliding transition effect, and can be used as either a banner or for small groups of images. Many websites use a sliding banner at the front of their websites in order to showcase both stock, sales and important aspects of their business. Due to this, the value of constantly updating a banner on a business site is incalculable. 

In 2015, banners are an integral aspect of Omni-Channel marketing and one of the key functions pertaining to Website Design. Website banners can be stationed on both individual company websites, or external websites as a third-party advertisement. The banners present these potential customers with a quick hit of gripping information, leaving them hungry for more, or at least with an established impression of the brand lingering in the depths of their minds. 

Want to get your company up on the radar? Contact Webtron today for an eye-catching banner, designed to complement your business needs. 

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