Social Media For Business
The era of the “passive consumer” is history. Communication between customers is no longer a matter of a business intercepting a customer on their day-to-day activities, but a matter of where a business can be found by a customer. Today’s business success revolves around how a company is perceived its clients, both physically and online. Managers must take advantage of a number of changes in how customers interact with brands in order to thrive.
One of these pivotal business changes is the addition of digital technologies into communication and advertising strategies. Social media is used to connect with, guide and inform consumers through the cognitive journey of the consumer decision-making process. Despite the fact that social media can be a very powerful and wide-reaching marketing tool, many marketing managers fail to employ it within their budgets.
For the majority of younger generation Internet users and an increasing number of corporate professionals, consuming and interacting with corporate businesses on social media is the norm. Essentially, a business that can not be found on Google doesn’t exist. Many traditional marketers do not realise that social media can be used to engage customers, shape consumer perceptions of the brand, and foster communities through relevant and captivating content.
“Content” is a broad word. In digital terms, the word “content” can be used to define any piece of information or communication posted to an online forum for public viewing. It may be initiated by the business or its customers. Examples of online content may include:
- Posts – Images, Videos or Written
- Reviews or feedback on branded websites (i.e. www.*YourBusiness*.com or www.facebook.com/*YourBusiness*) or third-party websites (www.Blogspot.com)
- Reviews or feedback on third-party websites (i.e. www.Blogspot.com)
Social media or content marketing is about immersing the right customers in your brand in a cost-effective manner. Encouraging positive interactions with your brand on a social level will essentially promote positive purchase behaviour in the long term. Social media may also be used to enhance your brand’s broader engagement levels, through the ability to like, share and involve others in the content posted on your social media channels.
So where is this all heading?
Modern day customers are changing the way they think about our brands. They want customisation, various points of contact, control and convenience. It is no longer a matter of determining “where to find the consumer” but “where the consumer can find us.” Our businesses need to infiltrate as many online avenues as possible in order to exist in an increasingly digital and competitive business world.
This is where Webtron can help out. Webtron will create an integrated website for your individual business needs, but we won’t just leave you there. Webtron can help you sell more through our additional search engine and email direct marketing services.
Take advantage of your marketing platforms and engage your customers through a number of creative social outlets:
- Google Plus
- Direct Mail
- Corporate and Social Blogs
And much more.
Although your customers may not necessarily use all of these online channels, they may favour a certain few. But imagine if your business was accessible on ALL of these social mediums and combined with an outstanding, user-friendly website and flawless customer service. The ability of people to like, share and give feedback on your business content would be wide reaching and reap countless benefits for you and your business, for a fraction of the cost of traditional TV and radio advertising.
Gone are the days of having to worry about what TV or Radio slot would best showcase your 30-second advertisement to your customers. Through adopting these social media platforms as a hub to display your business content, your business has the ability to:
- Generate more leads
- Boost brand awareness
- Improve your business’s Search Engine Ranking
- Engage and interact with potential and existing customers 24/7
- Encourage more customer interactions through community-based web-sharing
- Display branded content for a period that is available to customers long after it has been posted
- Create loyalty for your brand outside a commercial setting
The best thing about social media is that the content can be tailored to engage your customers with your brand on a universal scale. So by reading this blog today, we encourage you to rethink your digital marketing strategies. Does your current online strategy allow you to share and engage captivating content with your existing and potential clients?
Talk to Webtron today to see how we can help satisfy your business needs.