Podcast and Vodcast

What is a Podcast or Vodcast?

  • A Podcast is a Audio only
  • A Vodcast is Audio and Video
  • Both are played on and iPod, MP3 or computer

 

 

Why does a company need to offer Podcast/Vodcast?

  • The ‘online generation' are increasingly demanding these options
  • Improves information flow and reach to people inside and outside the organisation quickly
  • Ideal for workers or clients remotely or people on the move
  • Communication channel open 24/7
  • Convenient playback
  • What are your competitors offering?
  • Rapid external communication broadcast of news and events
  • Great internally for Events, Promotions, Presentations, HR, OH&S, Training/Education and Company News update
  • Inexpensive and complimentary 'Add On' to a Webcast

 

Why do I need professional production?

  • Although a  Podcast/Vodcast is a new media avenue (low barrier to entry and easily mass distributed) it needs to be treated like any other communication medium from your company.
  • Make no mistake companies ulitising this exciting medium all undertake a professional production.
  • Therefore you will need a professional strategy, filming, recording, production, editing , creation and hosting.
  • Webtron will provide this service 'end to end' meaning you can simply provide your clients or workers a easily acessable URL to 'click' to your Podcast or Vodcast

 

Let's take a look at a couple of Savvy Podcasters/Vodcasters

  • Both US Senator's Hillary Clinton and man of the moment Barack Obama are savvy Podcasters/Vodcasters.
  • During the US Presidential Democratic Party primary run off both candidates have used this medium regularly to distribute communication to the 'online generation'.
  • Think of how your company could benefit from embracing this medium? Try it for yourself with US Senator Barack Obama.
  • Simpily 'click' on the link below and it will automatically download Barack Obama's Podcast to your iTunes
  • 04.12.07 Housing for Homeless Veterans