Podcast and Vodcast

What is a Podcast or Vodcast?

• A  Podcast is Audio only
• A Vodcast is Audio and Video
• Both are played on iPod, MP3 or computer

Why does a company need to offer Podcast/Vodcast?

• The 'online generation' are increasingly demanding these options
• Improves information flow and reach to people inside and outside the organisation quickly
• Ideal for workers or clients remotely or people on the move
• Communication channel open 24/7
• Convenient playback
• What are your competitors offering?
• Rapid external communication broadcast of news and events
• Great internally for Events, Promotions, Presentations, HR, OH&S, Training/Education and Company News update
• Inexpensive and complimentary 'Add On' to a Webcast

Why do I need professional production?

• Although a  Podcast/Vodcast is a new media avenue (low barrier to entry and easily mass distributed) it needs to be treated like any other communication medium from your company.
• Make no mistake companies ulitising this exciting medium all undertake a professional production.
• Therefore you will need a professional strategy, filming, recording, production, editing , creation and hosting.
• Webtron will provide this service 'end to end' meaning you can simply provide your clients or workers a easily acessable URL to 'click' to your Podcast or Vodcast.

Let's take a look at a couple of Savvy Podcasters/Vodcasters

• Both US Senator's Hillary Clinton and man of the moment Barack Obama are savvy Podcasters/Vodcasters.
• During the US Presidential Democratic Party primary run off both candidates have used this medium regularly to distribute communication to the 'online generation'.
• Think of how your company could benefit from embracing this medium? Try it for yourself with US Senator Barack Obama.