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Podcast and Vodcast
What is a Podcast or Vodcast? |
A Podcast is a Audio only- A Vodcast is Audio and Video
- Both are played on and iPod, MP3 or computer
Why does a company need to offer Podcast/Vodcast? |
- The ‘online generation' are increasingly demanding these options
- Improves information flow and reach to people inside and outside the organisation quickly
- Ideal for workers or clients remotely or people on the move
- Communication channel open 24/7
- Convenient playback
- What are your competitors offering?
- Rapid external communication broadcast of news and events
- Great internally for Events, Promotions, Presentations, HR, OH&S, Training/Education and Company News update
- Inexpensive and complimentary 'Add On' to a Webcast
Why do I need professional production? |
- Although a Podcast/Vodcast is a new media avenue (low barrier to entry and easily mass distributed) it needs to be treated like any other communication medium from your company.
- Make no mistake companies ulitising this exciting medium all undertake a professional production.
- Therefore you will need a professional strategy, filming, recording, production, editing , creation and hosting.
- Webtron will provide this service 'end to end' meaning you can simply provide your clients or workers a easily acessable URL to 'click' to your Podcast or Vodcast
Let's take a look at a couple of Savvy Podcasters/Vodcasters |
- Both US Senator's Hillary Clinton and man of the moment Barack Obama are savvy Podcasters/Vodcasters.
- During the US Presidential Democratic Party primary run off both candidates have used this medium regularly to distribute communication to the 'online generation'.
- Think of how your company could benefit from embracing this medium? Try it for yourself with US Senator Barack Obama.
- Simpily 'click' on the link below and it will automatically download Barack Obama's Podcast to your iTunes
- 04.12.07 Housing for Homeless Veterans


