Melbourne’s ‘The Age newspaper moving with the times’

Published on March 4th, 2013

The Age LogoThe Age newspaper moving with the times.

Yes, finally after 150+ years they finally did it. The big C.

Broadsheet to Compact for the first time since first publishing in Melbourne in 1854. 

But don’t mention the word ‘tabloid’ as this cheapens the brand.

Like many papers over the years the realisation that the readers wanted a tabloid version of a quality newspaper in Melbourne.

Lets face it The Times in the UK made this move and never looked back. 

Along with this huge shift in the had to happen move to a compact/tabloid version of this great newspaper The Age has taken the opportunity to relaunched it’s already good website, with impressive results. 

Great versions of the newspaper in multi-device tablet and mobile versions would lead one to believe The Age’s  future is somewhat brighter for readers and online advertisers.

Some conservative elements will miss the broadsheet and historic convention it brought. But when you look at the Age demographic many will already be buying the Australian Financial Times in tabloid so whats the difference really? Or increasingly they are already viewing online exclusively and missing all the relaunch fanfare and any negativity.

Hats off to The Age editors, journalists and web designers. Great job.

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