Facebook for Business

Published on June 27th, 2017

For those who are familiar with Social Networking Media (link), Facebook is one of the first names that come to mind. What once began as a humble university platform for private use within a singular network, soon extended to the World Wide Web. 

Facebook in 2014, is a global phenomenon, home to billions of users worldwide, not only for personal, but also for commercial use. Many organisational entrepreneurs use the social media platform as an extension of their Omni-Channel Marketing Strategies, (link) to further connect and extend their brand image, past their primary storefront or company website. 

But why has Facebook become a necessity in Omni-Channel Marketing? 

The idea behind Facebook for Business is that it facilitates online communication with an individual on a personal level. Consumers are given the choice to show their support, or inclination towards a particular brand, through their “likes,” and essentially represent an person’s decision to incorporate a brand’s values into their everyday lives – considering that business posts appear among both peer and family interactions. 

Due to the freedom and accessibility associated with Facebook, businesses are now able to connect with their customers anywhere and anytime through a quick and easy “post.” This type of communication is facilitated by the accessibility of the Internet through most modern electronic devices and phone applications. (Link) (feel free to change that wording)  Although some posts are content and product related, others may be based on projecting a brands perceived personality. Associations with a brand are important, and it is important for a product to match a consumer’s ideals symbolically as well as functionally. Facebook facilitates the communication of this, through allowing both actual and potential consumers, to interact with and appreciate the carefully communicated values of each particular brand.

For Facebook pages that end up being very popular, options such as a shopping cart are possible. Such options are free for use by Facebook, and can be integrated into the business website. Taking advantage of great, free software is important in any business, and it’s no different for Facebook.

The user-friendly interface of Facebook, and the maximum cost-effective exposure associated with its use, forecasts the future for the manageable promotion of all successful businesses. 

Get in touch with Webtron today to discuss how our Social Media experts can help your business prosper in the world of Social Networking.

Request a Quote

We will never sell your information. Read our privacy policy.


  • Thank you and your Team for the fantastic effort and results with our new website www.ausdog.com.au. Webtron's ability to understand what ...Read More

  • The Royal Victorian Aero Club needed to rebuild its website and improve its communication with members and customers and Webtron came ...Read More

  • We are so pleased with our new Website.  Webtron were such a delight to deal with, guiding us patiently through ...Read More

  • I had very little knowledge about setting up websites. We used Webtron to set up our website for us. We ...Read More

  • Webtron has been wonderful to work with. From the beginning I was impressed by the time they took to really ...Read More

  • Excellent web design, friendly service. Highly recommend them :) - Rebekah Davey, Director at Rebekah Davey Academy of Dance www.rebekahdaveydance.com.au

  • We started with a clear objective to raise the quality and profile of our website for our existing and prospective ...Read More

  • Envico™ required a next generation website which would deliver a high quality user experience. The web design and web development ...Read More

  • Webtron provided a guiding light into the online social networks, and greatly assisted in setting up our presence and back ...Read More

  • Webtron have provided webcasting services for a number of our internal events and they’ve always been great to deal with. ...Read More

  • Optiscan invited Webtron to live webcast / webinar our company shareholder update. Webtron were very professional in project managing and ...Read More

  • Swann Insurance engaged Webtron to produce a corporate sales training DVD. We were very pleased with the professional manner in ...Read More

View All
Get a Quote