Google Analytics

Published on November 20th, 2014

Webtron Google Analytics

What is Google Analytics?

Google Analytics is a system that tracks your website visitors and their activity on your website. It also monitors well as where users they have come from and how they found your website, along with many other notable features. While the product is aimed chiefly at marketers as opposed to webmasters, having this service implemented into your website can provide you with incredibly valuable insights that you would have never have had access to previously.

Benefits of using Google Analytics

Here are a few of the features that Google Analytics has to offer:

  • Understanding which marketing tactics are the most effective.
  • View accurate website traffic patterns and trends.
  • See a detailed look at where visitors are coming from, be it country or referred website.
  • Able to make strategic initiatives based on hard data.
  • Understanding what visitors do once they go to your website.
  • Track how many visitors complete a certain chain of events (like a purchase)
  • Which pages visitors stay on the longest.
  • How to get people to stay on your site for longer.

This is only scratching the surface of what Google Analytics has to offer and why it should be used, however it can answer a lot of questions that were not previously known using simple traffic counters.

Tracking social media and website activity

You can use Google Analytics on social media buttons, so that businesses can track their traffic from sites such as Facebook.

Another aspect of Google Analytics is using it in conjunction with AdWords. Furthermore, the data that is collected from AdWords can be imported simultaneously into Google Analytics, making tracking simple.

Behaviour and demographic-based quantitative insights

Not only does Google Analytics have fantastic traffic software, it also plays a great role in E-commerce tracking, such as figuring out when customers leave your website during the check out process (Goals) and what products they navigate to. One can also find out what related products customers have chosen.

Tracking mobile apps is also possible with Google Analytics. Find out how many customers have downloaded your apps, where they are from, and how they found you!

You can set up automated reports on Google Analytics. You’ll never have to worry about setting up reports every week, month or quarter. Have them e-mailed directly to you at your discretion.

All in all, Google Analytics is a very powerful, and free tool, that is vital for businesses today.

    Request a Quote

    We will never sell your information. Read our privacy policy.


    • Thank you and your Team for the fantastic effort and results with our new website Webtron's ability to understand what ...Read More

    • The Royal Victorian Aero Club needed to rebuild its website and improve its communication with members and customers and Webtron came ...Read More

    • We are so pleased with our new Website.  Webtron were such a delight to deal with, guiding us patiently through ...Read More

    • I had very little knowledge about setting up websites. We used Webtron to set up our website for us. We ...Read More

    • Webtron has been wonderful to work with. From the beginning I was impressed by the time they took to really ...Read More

    • Excellent web design, friendly service. Highly recommend them :) - Rebekah Davey, Director at Rebekah Davey Academy of Dance

    • We started with a clear objective to raise the quality and profile of our website for our existing and prospective ...Read More

    • Envico™ required a next generation website which would deliver a high quality user experience. The web design and web development ...Read More

    • Webtron provided a guiding light into the online social networks, and greatly assisted in setting up our presence and back ...Read More

    • Webtron have provided webcasting services for a number of our internal events and they’ve always been great to deal with. ...Read More

    • Optiscan invited Webtron to live webcast / webinar our company shareholder update. Webtron were very professional in project managing and ...Read More

    • Swann Insurance engaged Webtron to produce a corporate sales training DVD. We were very pleased with the professional manner in ...Read More

    View All
    Get a Quote