Omni-Channel Marketing – Seamlessly Connecting Online and Traditional Marketing
Marketing has progressed in recent years. Focusing only on print, radio and TV advertising is no longer as useful as it used to be. Sure, it will still work for some companies, but with thousands customers increasingly using the Internet to search for their favourite brands and companies, it is now important for many companies to incorporate an integrated online approach to better reach our customers.
Omni-Channel Marketing is the marketing of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. website banners, social marketing, brick-and-mortar, newspaper, radio, direct mail, EDM, Catalogue and so on.
Brand marketers have for a longtime stressed the need for unified and consistent company stationary and logos. Today with the rise of digital marketing, having matching traditional and online marketing strategies would seem a no brainer.
Where a company like Webtron can help, is in effect connect the dots between online and traditional marketing. We can discuss and identify your strategy, design and develop the marketing materials required to make omni-channel marketing strategies work online and in print.
Currently many of the well known Australian retailers and wholesalers such as Dick Smith, JB Hi-Fi, Officeworks and others have incorporated omni-channel into their marketing strategies.
Contact us to see how Webtron can help your business generate an omni-channel marketing strategy.