For those who are familiar with Social Networking Media (link), Facebook is one of the first names that come to mind. What once began as a humble university platform for private use within a singular network, soon extended to the World Wide Web.
Facebook in 2014, is a global phenomenon, home to billions of users worldwide, not only for personal, but also for commercial use. Many organisational entrepreneurs use the social media platform as an extension of their Omni-Channel Marketing Strategies, (link) to further connect and extend their brand image, past their primary storefront or company website.
But why has Facebook become a necessity in Omni-Channel Marketing?
The idea behind Facebook for Business is that it facilitates online communication with an individual on a personal level. Consumers are given the choice to show their support, or inclination towards a particular brand, through their “likes,” and essentially represent an person’s decision to incorporate a brand’s values into their everyday lives – considering that business posts appear among both peer and family interactions.
Due to the freedom and accessibility associated with Facebook, businesses are now able to connect with their customers anywhere and anytime through a quick and easy “post.” This type of communication is facilitated by the accessibility of the Internet through most modern electronic devices and phone applications. (Link) (feel free to change that wording) Although some posts are content and product related, others may be based on projecting a brands perceived personality. Associations with a brand are important, and it is important for a product to match a consumer’s ideals symbolically as well as functionally. Facebook facilitates the communication of this, through allowing both actual and potential consumers, to interact with and appreciate the carefully communicated values of each particular brand.
For Facebook pages that end up being very popular, options such as a shopping cart are possible. Such options are free for use by Facebook, and can be integrated into the business website. Taking advantage of great, free software is important in any business, and it’s no different for Facebook.
The user-friendly interface of Facebook, and the maximum cost-effective exposure associated with its use, forecasts the future for the manageable promotion of all successful businesses.
Get in touch with Webtron today to discuss how our Social Media experts can help your business prosper in the world of Social Networking.