Facebook for Business

Published on June 27th, 2014

Facebook for Business

For those who are familiar with Social Networking, Facebook is usually one of the first names that come to mind. Facebook once began as a humble university platform for private use within a singular network. It soon became one of the world’s most popular platforms to share, communicate and collaborate. Facebook’s benefits not only extend to individuals, but to businesses wishing to communicate with their customers as well.

In 2014, Facebook is a global phenomenon, home to billions of users worldwide, not only for personal, but also for commercial use. Many entrepreneurs use the social media platform as an extension of their Omni-Channel Marketing Strategies.

Why has Facebook become a necessity in Omni-Channel Marketing? 

Connect with your customers anywhere and anytime. through a quick and easy “post.” Some posts are content and product related. Others may be based on projecting a brand’s perceived personality.  Some might achieve both. Associations with a brand are important, and it is important for a product to match a consumer’s ideals symbolically as well as functionally. Facebook facilitates the communication of this, through allowing both actual and potential consumers, to interact with and appreciate the carefully communicated values of each particular brand.

Taking advantage of great, free software is important in any business, and it’s no different for Facebook. Of course, but what’s free can only get you so far when it comes to communicating with your clients. 

But why is this connection with customers so important?

The idea behind Facebook for Business is that it facilitates online communication with an individual on a personal level. Facebook gives your consumers the choice to show their support, or inclination towards a particular brand. This is achieved through their “likes.” Likes are essentially an intangible asset. They represent an person’s decision to integrate the business into their lives.This is considering that business posts appear among both peer and family interactions. And may even suggest a brand’s popularity amongst members of the public.  It’s essentially and extension of their brand image, past their primary storefront or company website, even when the customer may not be looking for the brand. Posts by businesses can often remind or prompt users to visit a brand’s website. This is even if they weren’t initially planning on visiting the website in the first place.

The benefits of using the paid aspects of Facebook.

Boosting your posts and to advertise your business can be important for obtaining greater reach with your business communications. It is important to consider using a hybrid for paid and free marketing tools to reach your target audience. You can use Facebook advertising to target your customers based on their location, demographics and interests. Easy-to-use tools can target your customers when your product or service may be most relevant to them. 

The user-friendly interface of Facebook, and the maximum cost-effective exposure associated with its use, forecasts the future for the manageable promotion of all successful businesses. Get in touch with Webtron today to discuss how Facebook can help your business.

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