Make the Most of the Technology Available to Your Company

Published on August 16th, 2012

Make the Most of the Technology Available to Your Company

It’s amazing to think how marketing has improved over the last decade. With the rise of the Internet, I have witnessed my organisation grow from strength to strength. A lot of our marketing is now focused online. And I am positive that without using the technology available to us, our company would have crumbled under the recession by now.

One of the truly incredible tools that we are using increasingly these days is the use of online, live broadcasting. I have an amazing team of young professionals more than willing to represent our company. They each have a young, fresh and positive attitude. They are embracing technology and using it in a way that is propelling us forwards. By using this technology, we are able to compete with larger chains, and ensure we remain current and valuable to our targeted audiences.

We Create Live Webcast and Webinars Once a Month for Minimum Costs

With live broadcasts published at regular intervals, we have seen our reach grow to levels even we didn’t think were possible. Our mailing lists have gone through the roof. Each of our direct emails heads out to thousands of interested parties. That has resulted in larger hits, greater revenue and even more business for us. With each film, we are expanding further at rates you wouldn’t believe.

I don’t want to blow my own horn here, but we aren’t the first people to do this. And you can be sure we’re not the last. My organisation has simply seen the fantastic possibilities we have at our finger tips. And we have taken full advantage of it. The good news is you don’t even have to be a huge corporation to be able to afford marketing of this level. The cost of creating online broadcasts is achievable even for the smallest company, the self-employed and even personal bloggers. I watch many excellent individuals regularly and they teach me as much as we are able to teach them.

Outsource to Those with Skills and Equipment

There are many resources available online. These can help you understand more about the advantages you can achieve by stepping in front of screens visible all over the world. While we use all our own presenters (who have created names for themselves in the process), we do rely on the expertise of others to create professional broadcasts that run smoothly and look incredible. This ensures that our reputation is kept intact at all times. And it saves us trying to master some difficult techniques which quite honestly our outside of our reach.

Embrace the advantages of webcast and webinars to increase your reach and grow in power. Show off your expertise within a small budget and use the available resources to establish your position.

– Alex Hill, Managing Director at Webtron

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